“Public Relations sector is fast emerging as one of the most powerful sectors”

Guwahati, February 5 (MExN): Madhuchanda Adhikari Choudhury, chairperson of Public Relations Society of India Guwahati Chapter presented a report of the PRSI National Conference that was held in Kolkata from December 16 to 18, 2010. Guwahati Chapter had led a delegation of 22 members which was highest among all 33 outstation chapters that attended the conference. Choudhury said that this large number of delegates from the city confirms the fact the PR is growing at a fast pace here. This was stated during the executive committee meeting of the Chapter that was held on Thursday at the corporate office of NRL in the city.
“The Public Relations sector is fast emerging as one of the most powerful sectors and it is in the fitness of things that PR practitioners of the country must upgrade their skills to rise to the occasion,” said Choudhury, while addressing the members present. Former PR Manager of BRPL, Amal Kr Das, said that PR presents vast scope for education and employment in the region and PRSI should provide a significant lead in this direction. Accordingly, the Executive Committee took several vital decisions to invigorate the PR scenario of the State.  To start with, it was decided to forward a proposal to the Journalism & Mass Communication Department of Tezpur University for holding an interactive seminar of PRSI with the students and faculty there to discuss the possibilities of exploring the PR opportunities of the North East. This seminar is likely to materialise within the first quarter of 2011.  It was also proposed that PRSI, as a part of its social responsibility, would organise a free health check-up camp for rural population in which collaboration would be sought from NF Railway authorities and ERDF Foundation, a leading educational network of the region. Thereafter, the Chapter would organise a workshop to upgrade the skills of PROs and Corporate Communication Officers working in the region.
PRSI Guwahati Chapter is already working on a publication which will highlight the achievements of the Chapter and this publication will be released before the end of March 2011. While discussing over the membership issue, Jumita Saikia, PR Manager of NEDFi suggested that each serving member of the Chapter should nominate one new member before the next Executive Meeting. The suggestion was accepted wholeheartedly by the Committee.  Rajen Bora, NC Member, informed the Committee that the next National Council Meeting of PRSI will be held at Jaipur on March 25.