New Delhi, October 20 (IANS): Over three in four brand marketers (76 per cent) in India have reduced the marketing budgets post Covid-19, shifting advertising budgets towards social media (76 per cent) and paid search (64 per cent) in the post-pandemic environment, a new survey said on Tuesday. Maximising marketing return of investment (ROI) remains on top of the mind (71 per cent) followed by driving sales (76 per cent) and brand positioning (36 per cent) among those surveyed in In

Bengaluru, October 19 (IANS) In a bid to tap into India's growing startup and developer community, Australia's leading software firm Atlassian Corporation on Monday announced the launch of Atlassian Ventures, a new $50 million global fund that will invest startups, including established companies that are already building products in its ecosystem. The company which set up a research and development centre in Bengaluru last year with plans to expand it further, said it is ke

San Francisco, October 18 (IANS): NASA has awarded Nokia of the US $14.1 million to deploy a 4G cellular network on the moon. The grant is part of $370 million worth of contracts signed under NASA's "Tipping Point" selections, meant to advance research and development for space exploration. "The system could support lunar surface communications at greater distances, increased speeds and provide more reliability than current standards," NASA noted in its co

New Delhi, October 17 (IANS): The cyber security threats such as distributed denial-of-service (DDoS) are growing exponentially, disrupting businesses of all sizes globally, leading to outages and loss of user trust, Google has said. The tech giant revealed that its infrastructure absorbed a massive 2.5Tbps DDoS in September 2017, the highest-bandwidth attack reported to date which was the culmination of a six-month campaign that utilised multiple methods of attack. "Despite

Washington, October 17 (IANS): NASA has awarded Houston-based Intuitive Machines approximately $47 million to deliver a drill combined with a mass spectrometer to the Moon by December 2022. The payload will land on the Moon and drill up to approximately one metre below the surface. It will measure with a mass spectrometer how much ice in the sample is lost to sublimation as the ice turns from a solid to a vapor in the vacuum of the lunar environment. The delivery of the payloa

New Delhi, October 16 (IANS): WhatsApp is reportedly working on a new feature that will make it possible for users to directly report bugs and issues in the app. According to WABetainfo, a website that tracks WhatsApp in Beta, the feature can only be accessed and used by the beta testers and the messaging app is currently working on it and will make the feature public once the testing is over. The new bugs report file feature would be available under the new Contact us page. Ther

New York, October 15 (IANS): The Moon played a huge role in the evolution of life on Earth as a new study suggests that our natural satellite once had a magnetic field that helped shield our home planet from harmful solar radiation during a critical early time. The shared magnetic field situation, with Earth and Moon's magnetospheres joined, could have persisted from 4.1 to 3.5 billion years ago, according to the NASA-led study published in the journal Science Advances. "

HAYWARD, Calif., October 14 (Reuters) - Darting around the pool as a group of swimmers stands in the shallow end, the dolphin looks much like those that jump through hoops and perform acrobatics at theme parks. But this marine creature is a robot. "When I first saw the dolphin, I thought it could be real," said a woman who swam with the remote-controlled creature. Edge Innovations, a U.S. engineering company with an animatronic and special effects division in Califor

Washington, October 14 (IANS): Eight nations, including the US, have signed the Artemis Accords, an international agreement that establishes a practical set of principles to guide space exploration cooperation among nations participating in NASA's lunar exploration plans. Besides the US, other founding member nations that have signed the Artemis Accords are Australia, Canada, Italy, Japan, Luxembourg, United Arab Emirates and the United Kingdom, NASA said on Tuesday. "Ar

New Delhi, October 12 (IANS): The All India Council For Technical Education (AICTE) on Monday announced that it has partnered with Microsoft to empower students and educators with future-ready skills. As part of this partnership, over 1500 course modules from Microsoft will be made available to students and educators free of cost through AICTE's e-learning portal, ELIS. Microsoft's learning resource centre, Microsoft Learn, has been integrated with the ELIS platform to pr

New Delhi, October 11 (IANS): The global PC market climbed 12.7 per cent from a year ago to reach 79.2 million units in the third quarter of this year, registering the highest growth the market has seen in the past 10 years, according to the latest report from Canalys. After a weak Q1, the recovery in Q2 continued into Q3 this year in which Lenovo regained the top spot, showed data released by the analyst company. Global notebook shipments touched 64 million units -- almost as mu

Washington, October 10 (IANS): As NASA plans to return humans to the Moon in 2024 as part of the Artemis programme, the US space agency will announce new space tech public-private partnerships next week. NASA Administrator Jim Bridenstine will discuss NASA's Artemis programme and announce the agency's latest ‘Tipping Point' selections and their potential impact on sustainable lunar exploration on October 14. NASA released the opportunity in January this year, se

New Delhi, October 9 (IANS): SoftBank-owned UK chip maker Arm has partnered with Microsoft to create Azure-based tools to enable developers transfer data from Arm-based Internet of Things (IoT) devices to Azure Cloud. The partnership will enable developers to easily target a broad range of Arm-based devices like intelligent computer-vision-enabled cameras, connected vehicles, AI gateways and intelligent appliances. With over 30 billion active IoT devices in the world with 400 per

San Francisco, October 8 (IANS) Video meet platform Zoom has released an external authentication feature in a bid to keep classrooms secure amid the pandemic. The Single Sign-On (SSO) feature allows users to log in one time, under one set of credentials, to get access to all the applications, data, and services they need, Zoom said on Wednesday. Zoom already has an SSO option to make it easy for faculty and staff to securely access their Zoom account. That experience is now ex

WASHINGTON, October 7 (Reuters): Saudi diplomats, Sikh separatists and Indian business executives have been among those targeted by a group of hired hackers, according to research published on Wednesday by mobile firm BlackBerry Corp. The report on the group, known publicly as Bahamut, the name assigned to the mythical sea monster of Arab lore, highlights how cybersecurity researchers are increasingly finding evidence of mercenaries online. BlackBerry's vice president of

Seoul, October 6 (IANS): South Korean chipmaker SK hynix on Tuesday launched the world's first Double Data Rate 5 (DDR5) DRAM, as it strives to expand its presence with the next-generation memory product. SK hynix's 16GB DDR5 DRAM, which was developed using 1Ynm process technology, is now available in the market after completing various verification and compatibility tests, reports Yonhap news agency. DDR5 is a next-generation DRAM standard that boasts fast speed and high

New York, October 6 (IANS): In a major study, researchers have found that posts about refugees on social media platforms such as Facebook and Twitter may have contributed to hate crimes against them. The study, published in the European Economic Association, investigated how negative rhetoric about refugees on social media may have contributed to hate crimes against refugees in Germany between 2015 and 2017. "We think our paper can only be a starting point for understanding

BARCELONA, October 6 (Reuters): John McAfee, an anti-virus software creator indicted for fraud in the United States, was in jail on Tuesday pending extradition procedures after being arrested in Barcelona airport at the weekend, sources said. The McAfee software founder was detained on Saturday when about to board a flight to Istanbul with a British passport, a Spanish police source said. A judicial source said McAfee was then presented to a high court judge through a video

New York, October 5 (IANS): Researchers have identified two dozen planets outside our solar system that may have conditions more suitable for life than our own and some of these orbit stars that may be better than even our Sun. A study, led by Washington State University scientist Dirk Schulze-Makuch and published in the journal Astrobiology, detailed characteristics of potential "superhabitable" planets, that include those that are older, a little larger, slightly warmer

New Delhi, October 5 (IANS): The global government Internet of Things (IoT) endpoint electronics and communications market will reach $14.7 billion in 2020, an increase of 6 per cent from 2019, a Gartner report said on Monday. The largest revenue opportunities in the government IoT market in 2020 are in outdoor surveillance, street and outdoor lighting and road toll and traffic management. "The Covid-19 pandemic is slowing down spending. However, governments across the globe