Beyond the Crown: Beauty with a Purpose Illuminating the Runway of Change

“Winning a pageant or sometimes simply participating in a contest can change your life. Outer beauty is just a part of the judgement, but what’s important are your views and opinions that are shown to the world”. Lara Dutta

The world of beauty pageants is undergoing a profound transformation, transcending its glamorous facade to become a powerful platform for positive change. Beauty with a purpose has emerged as a guiding philosophy, emphasizing the transformative role that beauty queens can play in shaping society. “True beauty shines from within, illuminating the world with kindness and grace.”

Gone are the days when beauty queens were solely judged on their looks and poise. Today, contestants are expected to embody a sense of purpose, using their influence to address pressing global issues. From environmental conservation to gender equality, these women are leveraging their platforms to drive positive change in their communities and beyond.

Beyond the superficial allure of crowns and elegant gowns lies a deeper understanding that beauty is not merely about outward adornment but encompasses inner virtues such as kindness, empathy, and generosity. Beauty queens who embrace this philosophy recognize the responsibility that comes with their platform, using it as a tool to advocate for social and environmental causes.

The traditional perception of beauty pageants, criticized for their emphasis on appearance, is evolving into a dynamic space where contestants are becoming advocates and ambassadors for global issues. The mantra, ‘It’s not just a pageant; it’s a platform for change,’ underscores a shift towards meaningful engagement with societal challenges.

Contestants are now raising their voices against injustice and using their influence to address pressing issues. Beauty, according to advocates for social justice, should be a reflection of justice and equality. This reflects a growing trend where moral courage accompanies physical beauty, encouraging contestants to tackle uncomfortable truths.

Environmental causes have found a prominent place in the beauty pageant arena, with beauty queens passionately advocating for urgent environmental preservation. The crown symbolizes more than victory; it becomes a powerful reminder of the responsibility towards Mother Earth. Similarly, humanitarian endeavours are integral to the beauty with a purpose philosophy, as beauty queens actively engage in projects supporting various charitable causes.

This new era of beauty pageants emphasizes not only external appearance but also internal commitment to positive change. Beauty with a purpose demands genuine dedication to making a meaningful impact, requiring more than just a stunning smile. Inner virtues like kindness and empathy are celebrated alongside external beauty, fostering personal growth and a commitment to the greater good.

The impact of beauty with a purpose extends beyond the pageant itself, leaving a lasting legacy that shapes the future of beauty pageants and society. Beauty queens are viewed as agents of change, using their platforms to address issues such as education and healthcare. The pageant becomes a launching pad for lifelong advocacy and a commitment to continuous positive action.

Amidst the changing tides of an ever-evolving world, the essence of beauty with a purpose remains a constant beacon of hope, compassion, and meaningful change. Beauty queens are no longer mere symbols of glamour; they are beacons lighting the way towards a better future. Each queen understands the weight of the crown on her head and embraces the opportunity to make a lasting difference.

As the world watches the glittering spectacle of beauty pageants, there is a growing realization that beauty with a purpose is not just a slogan; it is a movement. This movement is towards a more compassionate, just, and sustainable world. Beauty queens actively engage in philanthropy, viewing their beauty as a gift that comes with a responsibility to give back. The stage becomes a forum for raising awareness, and the crown becomes a symbol of commitment to the well-being of humanity.

Beauty pageants are experiencing a paradigm shift, with beauty queens emerging as advocates for positive change. The essence of beauty with a purpose goes beyond the external glamour, emphasizing inner virtues and a genuine commitment to societal transformation. As beauty queens use their platforms to address global issues, they inspire a generation to redefine beauty and contribute to building a more compassionate and just world.

In essence, "Beauty with a Purpose" signifies a shift towards a more inclusive and socially conscious approach to beauty. It celebrates the idea that beauty is not just skin deep but encompasses a commitment to making the world a better place. As these empowered women continue to lead by example, they inspire others to embrace their inner beauty and take action towards a brighter future for all.

*The author is the former Miss Nagaland 2nd Runner up 2022

Degree of Thought is a weekly community column initiated by Tetso College in partnership with The Morung Express. Degree of Thought will delve into the social, cultural, political and educational issues around us. The views expressed here do not reflect the opinion of the institution. Tetso College is a NAAC Accredited UGC recognised Commerce and Arts College. The editorial team includes Chubamenla, Asst. Professor Dept. of English and Rinsit Sareo, Asst. Manager, IT, Media & Communications. For feedback or comments please email: dot@tetsocollege.org