‘Giving hope, one wash at a time’

Automobile giant, Toyota is keen to make a splash in Dimapur and raise funds for charity. The event gives the unique opportunity to interact with a large section of the community whilst lending a helping hand.

The fundraiser will run from 9:00 am to 4:00 pm on March 21 and 22 at Okusa Toyota, Walford, near Don Bosco Statue, Dimapur. The money raised will benefit children of Mothers Hope, a Dimapur based mission home for children and the destitute.

The concept for the fundraiser began a year back, when a group of friends, after a visitation to Mother’s Hope, were inspired to reach out and help the children. They hit upon the novel idea of having a ‘Car Wash’, a great way to have a fundraiser and help little children as well. This is when they reached out to Toyota with the concept of holding a car wash fundraising event.

For Toyota, this is also perhaps the first such community service initiative to be held in the North East. Hence, the excitement is certainly on! “Maybe not in terms of the size of the contest, But in terms of symbolism, it’s certainly a huge deal for Toyota also,” said one of the organizing members.

Agape, Manager of the Dimapur Toyota centre asserted that the company is always committed to serving the community in which it is based. “Each Toyota dealer is committed to its community-it is the part and parcel of what we believe in,” he stated. Agape however maintained that the fundraising event is not at all about Totoya but that the focus remains on the children of Mothers Hope.

“We are very clear to people that they are not making the donations to Toyota but exclusively and solely to Mothers Hope.” He also iterated the message that even in the future; Toyota would always be willing to extend help to genuine cases of people in need.

It was also informed that Dr Kadambari Bhagat, SDO (Civil) Dimapur is scheduled to participate in the event and be the first donor to have a car washed. The charity event is open to everyone. Just drive in with your car, have it washed and contribute any amount.