(From Left to Right) CEO, DMC, Imtirenla, speaking at the launching programme of L’Oreal’s Matrix in Dimapur. Models from Avlon Institute along with technicians from Matrix. (Morung Photos)
Dimapur | September 23 : Matrix, one the preferred brands in salons and hairdressing circle with its slogan ‘Imagine all you can be’, was officially launched in Dimapur to 70 hairdressers from across the commercial hub and the state. CEO, Dimapur Municipal Council, Imtirenla, who was the guest of honour at the launching programme held at Pedros Lounge of Friday, expressed satisfaction that a reputed hair care and style brand was being introduced in Dimapur. She also said that the brand would do well in a cosmopolitan and style conscious place like Dimapur.
Education Studio of L’Oreal Matrix to open in Dimapur next year
A ramp show was also organized with models from Avlon Institute wearing different hairstyles and trendy hair colors depicting the latest trends and techniques. Technicians from Matrix also demonstrated on stage a straightening service on a live model, followed by a hair color and two haircuts. The company has appointed Cellar Trade Agencies (CTA) as the official distributor, which will supply Matrix products directly to salons.
According to a company handout, CTA will also be opening an Education Studio of L’Oreal Matrix in Dimapur next year. Matrix, a professional products brand of L’Oreal, was founded by Arnie Miller, a hairdresser in the US in 1980. L’Oreal acquired Matrix in 2000 and took it to all parts of the world. In India, it was launched in the year 2005.
Matrix has the most affordable products and the most accessible education for hairdressers in the country. There are more than 32 education studios across India where hairdressers can gain access to education on hair. Matrix brand consists of hair color, hair straightening, hair care and styling products for salons to provide the best hair care services, the note stated.
Education Studio of L’Oreal Matrix to open in Dimapur next year
A ramp show was also organized with models from Avlon Institute wearing different hairstyles and trendy hair colors depicting the latest trends and techniques. Technicians from Matrix also demonstrated on stage a straightening service on a live model, followed by a hair color and two haircuts. The company has appointed Cellar Trade Agencies (CTA) as the official distributor, which will supply Matrix products directly to salons.
According to a company handout, CTA will also be opening an Education Studio of L’Oreal Matrix in Dimapur next year. Matrix, a professional products brand of L’Oreal, was founded by Arnie Miller, a hairdresser in the US in 1980. L’Oreal acquired Matrix in 2000 and took it to all parts of the world. In India, it was launched in the year 2005.
Matrix has the most affordable products and the most accessible education for hairdressers in the country. There are more than 32 education studios across India where hairdressers can gain access to education on hair. Matrix brand consists of hair color, hair straightening, hair care and styling products for salons to provide the best hair care services, the note stated.
