Under the tagline of ‘Every Fine Jewelry,’ Melorra opened its 34th store in Dimapur at Tajen Ao road, Dimapur on May 10. (Morung Photo)
Morung Express News
Dimapur | May 10
Melorra, an Indian jewelry brand known for its trend inspired diamond and gold accessories for women launched its first store in Nagaland at Tajen Ao road, Dimapur which was opened by Advisor for Food & Civil Supply, KT Sukhalu and Amitoli Sema, wife of Advisor, H Tovihoto Ayemi on May 10. The event was also attended by Advisor for Transport and Technical Education, Temjenmenba.
Under the tagline of ‘Every Fine Jewelry,’ the outlet will provide a wide range of accessories for customers to choose from. Started in 2016 by Saroja Yeramilli, the brand has operated based on the concept of ‘forever young and beautiful.’
Speaking on behalf of the promoter’s family, Shantaram Jonnalagadda shared that, “when we first started, we felt a need in the market for young women to wear trendy and fashionable accessories to go with the clothes they wore.”
“If you look at Melorra, we are the only jewelry company in the world which looks at fashion for inspiration,” he said. The company relies on scouts who looks at the latest trends featured in Milan and Paris Fashion weeks, brings those ideas back for the jewelry designers to make it into a reality, he explained. “Just as Zara and H&M launch new clothing wear every week, we launch new designs every week,” he stated. The company purportedly launches about 50 new designs every week. Prices of their accessories range from anywhere within Rs 40,000 to Rs 2,00,000 lakhs.
Melorra’s Dimapur store will be the company’s 34th store across the country with an aggressive expansion plan of reaching 300 stores in the next four years, Jonnalagadda revealed.
All the gold and diamond products at the store are certified, he added with purity for gold beginning at 22 karat and diamond at 18 karat. Along with the products, we provide an IGI certificate as well, he said.
