Kohima, December 19 (MExN): Nagaland Voluntary Consumers’ Organisation (NVCO) launched the weeklong Consumer Awareness Campaign on December 18 at its office building in Kohima.
It may be mentioned that National Consumer Rights Day is observed every year on December 24, stated a press release from Press & Media Cell, NVCO.
NVCO President Kezhokhoto Savi stressed in his speech stressed that the purview of consumer’s Right to Safety is as vast as the market.
“It applies to all possible consumption patterns and to all goods and services. In the context of the new market economy and rapid technological advances affecting the market, the right has become a pre-requisite quality in all products and services,” he opined.
Citing instances, he said “some Indian products carry the ISI mark, which is a symbol of satisfactory quality of a product. Similarly, the FPO and AGMARK symbolize standard quality of food products.”
Savi also underscored that Right to food safety is important since it directly affects the health and quality of life of consumers.”
He then mentioned the 4Rs of consumption (Reduce, Recycle, Refuse and Reuse) and pointed that those are not just a consumer's prerogative but also consumer's responsibility.
“The consumer movement needs active participation of consumers to lobby with the government, pressure the market to deliver better quality, and to support consumer rights campaigns," he added.
