Faculty along with the students during an inter-departmental talk on media, language and communication held at Patkai Christian College in Chümoukedima on May 4.
Chümoukedima, May 4 (MExN): Patkai Christian College hosted an inter-departmental talk on media, language and communication, bringing together students and faculty of the English and Mass Communication departments for an academic exchange on contemporary media practices and interdisciplinary learning.
The programme focused on critical inquiry into media narratives, digital communication and visual culture. Four student speakers presented papers on themes at the intersection of language, media and communication studies.
Velu Nyekha (M.A. IV Semester, English) presented a paper titled “The Poetics of Persuasion: Narrative Strategies and Power in Media Discourse,” highlighting that media narratives shape public perception and are not neutral. She urged audiences to critically engage with media content and examine underlying narratives.
Joy Arücho (B.A. VI Semester, Mass Communication) spoke on “Marketing Communication in the Digital Era,” noting that evolving consumer behaviour and the shift to interactive digital platforms have made algorithm-driven content a key influence on audience preferences and perceptions.
Songaror Horam (B.A. IV Semester, English) presented on “The Semiotics of Posters and Graffiti,” explaining how meaning is constructed through signs and symbols, and observed that public spaces function as sites of communication shaped by both institutional authority and individual expression.
Grace C Ezung (B.A. VI Semester, Mass Communication) discussed “Cinematographic Language in Constructing Diegetic Logic and Meaning-Making,” highlighting the role of visual and auditory techniques such as composition, lighting, colour and sound in engaging audiences.
The programme began with an invocation by Rehungzeule (B.A. IV Semester, English) and was hosted by Toshisola (M.A. IV Semester, English). An interactive question-and-answer session followed.
In his concluding remarks, Talisunep, Assistant Professor, Department of English, described the programme as informative and emphasised the importance of meaningful and sensitive inter-departmental engagement in strengthening academic discourse.
Tiakala Jamir Shimray, Assistant Professor, Department of English, presented certificates to the speakers. The event concluded with a vote of thanks by Imzachetla Imchen (M.A. II Semester, English) and a benediction by Himshenchipen Y Oungh.
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