New Delhi, October 3 (MExN): Reliance Jewels has announced the launch of its new festive collection and the onboarding of Bollywood actor Raveena Tandon and her daughter Rasha Thadani as its first-ever brand ambassadors.
The mother-daughter duo will represent the brand's new Diwali collection, which is designed to blend traditional motifs with contemporary designs, the company said in a statement.
With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style, said Gayatri Yadav, Group Chief Marketing Officer, Reliance Industries Ltd.
The New Festive Collection draws inspiration from Diwali elements such as Laxmi motifs, Rangoli, lanterns, and marigolds, crafted in gold and diamonds. The range includes earrings, chokers, necklaces, bangles, and rings.
“I am delighted to begin my journey with Reliance Jewels launching their festive collection,” said Raveena Tandon. Rasha Thadani added that the collection allows her to express her personality while embracing the festive spirit.
The company is offering a 100 per cent Old Gold Exchange Value and discounts of up to 45% on gold jewellery making charges. Offers on diamond value and making charges are up to 35%, valid till November 2, 2025.
