Good Day Noodles: A story of faith, hard work and community support

‘Good Day’ noodle manufacturing unit in Zunheboto. (Morung Photo)

‘Good Day’ noodle manufacturing unit in Zunheboto. (Morung Photo)

Tokavi K Zhimo
Zunheboto | February 22

Hokaito V Achumi, a 37-year-old entrepreneur from Zunheboto, has established a noodle manufacturing industry under the brand name “Good Day.” The business, which began operations in April 2024, produces and distributes noodles across the district, generating monthly revenues between eighty thousand to one lakh rupees. 

With an estimated project cost of around 15 lakh rupees, the venture has created employment opportunities for ten local staff members, including seven from the Sumi community and three from the Yimchunger community.

Hokaito V Achumi

After completing his early education at Love Dale School in Zunheboto, he pursued a Bachelor of Theology (B.Th) at Siliguri Theology College with a full scholarship sponsored from Korea. His studies were facilitated by the college’s Foreign Coordinator. Later, he completed his secular education at Guwahati in 2015-16.

Reflecting on his journey, Achumi shared with The Morung Express that his success was all part of God’s plan. “When I started, I didn’t have a single penny in my pocket. But as I began praying, opportunities started opening up,” he said. He expressed gratitude for the prayers and support, which encouraged him to take the leap into entrepreneurship.

To set up his business, Achumi procured machinery from several states, including Delhi and Haryana. He highlighted that the machines has the capacity to produce 45 kg (3 sacks) of noodles per day. 
Achumi emphasised the importance of hard work and self-reliance, urging unemployed youths to explore opportunities beyond government jobs. “No work is too small or too big. Not everyone will secure a government job, so it’s important to explore other fields and give your best in everything you do,” he said. 

Achumi expressed concerns about the expansion of the industry, which involves heavy machinery and ongoing building construction. He highlighted the difficulties genuine entrepreneurs face in securing bank loans, despite their desire to contribute to the society by creating job opportunities for unemployed youth in the state.

He noted that thousands of job seekers focus solely on government sectors, where not everyone can secure employment. This leads to frustration, causing many youth to turn to drug addiction, which becomes a burden on society. He encouraged the youth to explore multiple opportunities, emphasizing that having alternative options is crucial.

“Many young entrepreneurs struggle to succeed due to taxation issues,” he cited and appealed to the concerned authorities to address this matter for the benefit of entrepreneurs. 

He stressed the importance of uniqueness in business, emphasising the need to study market situations and offer products or services not readily available. Achumi pointed out that many businesses fail because they replicate existing models instead of innovating. He envisioned a better future for businesses in Zunheboto, suggesting the introduction of prominent brands.

Achumi urged Naga shop owners to support locals by providing employment opportunities, such as hiring them as shopkeepers or for other roles. This call to action aims to empower the local community and promote economic growth within the region.

He also emphasised on creating opportunities for others. Achumi admitted that in the beginning he was uncertain about his plans but remained determined to see it through. Whether he succeeded or failed, he wanted to be an example for society.

Today, he attributes his achievements to his faith and perseverance, and states, “One thing I can proudly say is that what I am today is all because of God. Failure is the pillar of success. Work hard and God will help you. Don’t depend solely on God or your parents; be a barrier breaker.”



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