Officials pose for a photo during the IMPCC meeting held at the Directorate of Census Operations, Kohima, on November 9.
Kohima, November 9 (MExN): The Inter Media Publicity Coordination Committee (IMPCC) held its sixth meeting at the Directorate of Census Operations, Kohima, on November 9, under the chairmanship of Head of Programme, Akashvani Kohima, Ella Kayina.
The meeting discussed various surveys conducted by the National Statistics Office (NSO), including the Annual Survey of Industries (ASI), Consumer Price Index (CPI), Household Consumer Expenditure Survey, migration survey and National Household Income Survey.
The NSO highlighted challenges in obtaining accurate information from respondents, particularly concerning income, migration and market prices, and stressed the need for greater public awareness and cooperation. It sought support from the media and other departments in sensitising the public and disseminating information about ongoing surveys.
Director of Census Operations Dr Kenei Miachieo, IFS, emphasised the importance of selecting enumerators familiar with the local area, language and dialect to ensure better public cooperation during data collection.
He acknowledged the media's support during the first phase of Census 2027 through talk shows, interviews, radio jingles and news coverage, and sought continued publicity for the second phase, scheduled from January 10 to March 5, 2027. He also requested media organisations to consider Census 2027 as a subject for public awareness programmes to ensure wider outreach and cooperation.
Earlier, Deputy Director of the Directorate of Census Operations, Vikishe Chishi, in his welcome address, highlighted the role of IMPCC in coordinating publicity efforts and ensuring effective dissemination of government initiatives and achievements.
He appreciated the committee's contribution to the successful completion of the first phase of Census 2027 and stressed the need for continued coordination and public awareness for the successful conduct of the second phase.
Other discussions included strengthening coordination among departments to improve media coverage of government programmes and exploring the possibility of organising a friendly sporting event, including football or futsal, to promote camaraderie among employees.
Representatives of participating departments and organisations also presented their major activities and publicity initiatives, providing an overview of government programmes, campaigns and public information activities undertaken during the month.
