Luchieu Doulowho with others during the launching of Tupperware’s new retail store in Kohima.
Kohima, October 19 (MExN): Tupperware, global premium homeware and direct selling brand based out of Orlando, US continues to strengthen its footprint in the North Eastern India with the launch of the first exclusive brand store in Kohima. With this launch, the national count of Tupperware outlets reaches a figure of 64.
Tupperware’s new retail store is located on National highway in Kohima and this is the first exclusive brand store in the city, stated a press release received here.
Speaking about the store launches and business transformation, Deepak Chhabra, Managing Director, Tupperware India said, “Tupperware offers products that are experiential in nature. While our consumers trust us completely for the quality, they wish to touch and feel the product and review a diverse range of product categories, so they understand the functionality better and embrace its innovative design and utilise it to its full potential. This can best be done in a brick and mortar medium of retail sales. The brand is adhering to all guidelines shared by relevant authorities and taking safety measures and precautions to ensure personal safety in these unprecedented times of COVID-19.”
He added, “This phase of COVID-19 is a challenging time for all of us personally and apart from the social impact on the state of national healthcare, the pandemic has impacted the economic condition of all businesses. Owing to the strength and positivity of our brand, and much love and loyalty of our consumers, we have been sailing through the situation. In the past months, our stores across metro and non-metro cities have been received with an immense amount of love. I am glad that we will now be accessible for our larger set of consumers in the north-east, and people will have the opportunity to experience and buy our wide range of products at these stores. We are confident that we will be able to penetrate much deeper across markets in times to come.”
The Tupperware store in Kohima is spread across an area of over 821 sq. ft. and will be run by an upbeat college-going young lady Luchieu Doulowho is a member at Novelty Party Sales.
On her association with Tupperware, Duolosaid, “Tupperware has always been very close to me personally and being a part of the Tupperware family during their historic transformation is a matter of great pride for me. The brand has presented many opportunities for personal and professional growth and has had a very positive impact on various lives.”
