‘Digital Discount Days’ campaign launched

Mumbai, April 17 (MExN): Reliance Digital, India’s leading consumer electronics retailer, announced the launch of its much-awaited ‘Digital Discount Days’ campaign, offering instant discounts of up to Rs 26,000 on leading bank cards and up to Rs 30,000 cashback on paper finance.

In a bid to encourage bundled purchases, the company is also offering a flat 50% discount on the second product across categories including audio devices, wearables, mobile and laptop accessories, select home entertainment systems, and small appliances. Participating brands include Marshall, JBL, boAt, and OnePlus, among others.

Under the indicative pricing highlights, products such as Bluetooth speakers, neckbands, and wireless headphones are available at approximately half their listed price. For instance, select speakers priced around Rs 1,699 are being offered near Rs 850, while premium headphones in the Rs 9,999 range can be accessed at nearly Rs 5,000 under the second-item benefit.

Everyday essentials such as wireless mouse, laptop accessories, power banks, and small kitchen appliances like sandwich makers are also part of the scheme, with competitive prices ranging from Rs 300 to Rs 750.

The campaign has been launched under the umbrella thought of #CrazyUnbelievableDeals, reflecting the scale of offers available to consumers.

To complement the purchase experience, Reliance Digital continues to offer after-sales service through its services arm, Reliance resQ, which provides installation, after-sales support, and maintenance solutions—addressing key consumer concerns around product longevity and service reliability.

The Digital Discount Days campaign is currently live across Reliance Digital stores and its online platform.



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