How anxiety became content

Imlisanen Jamir

In the era of oversharing and constant connectivity, anxiety has emerged as a peculiar protagonist in the theater of our lives. It has transcended its status as a mere mental health concern to become a thriving genre of popular content. Scroll through your social media feeds, and you're likely to encounter an array of therapy influencers and self-help gurus urging you to embrace your anxiety, confront your trauma, and navigate your distress. Welcome to the age where anxiety has not only become a ubiquitous part of the human experience but also a marketable commodity in the digital realm.

The rise of what can only be described as the "anxiety industry" is a phenomenon worth dissecting. Social media platforms, once hailed as tools for connectivity and community-building, have evolved into arenas where vulnerability is currency and anxiety is the coin of the realm. Influencers, armed with a smartphone and a therapeutic mantra, invite us to join them on their journeys of self-discovery and mental health maintenance. While this may seem like a positive and inclusive movement, the question looms: how did our collective anxiety become both the protagonist and product of our digital age?

One cannot dismiss the genuine efforts to destigmatize mental health issues and create open dialogues about anxiety and trauma. Therapy influencers, often armed with professional backgrounds or personal experiences, seek to normalize conversations that were once relegated to hushed tones behind closed doors. However, the concern arises when the line between genuine advocacy and the commodification of distress blurs. Are we truly fostering a culture of understanding and empathy, or are we inadvertently turning our struggles into performative acts for public consumption?

The paradox of anxiety as content lies in its dual nature. On one hand, the digital era has provided a platform for marginalized voices to share their experiences and connect with a global audience. On the other hand, the pressure to turn vulnerability into relatable, shareable content has created a landscape where authenticity can be sacrificed for likes and follows. The very act of commodifying anxiety risks trivializing its profound impact on individuals' lives, reducing complex emotions to bite-sized, easily digestible narratives.

The narrative arc of anxiety content often follows a predictable trajectory – from acknowledging the struggle to finding a solution, neatly packaged within a 60-second video or a succinct caption. While this formula may resonate with many, it oversimplifies the multifaceted nature of mental health. Anxiety, in reality, is not a linear journey with a tidy resolution; it is a constant ebb and flow, a complex dance of highs and lows that defies easy categorization.

As we navigate this landscape, it is crucial to remain vigilant about the potential consequences of turning anxiety into content. We must question whether our digital platforms are fostering genuine connection or perpetuating a culture where vulnerability is a performance. The challenge lies in striking a balance between destigmatizing mental health issues and preventing the exploitation of personal struggles for social media clout.

Comments can be sent to imlisanenjamir@gmail.com