Kohima, March 18 (MExN): A meeting of AHODs and HODs of Agriculture and Allied Departments and Missions under the Agriculture Production Commission (APC) was held on March 17, in the conference hall of APC under the chairmanship of Addl Chief Secretary & APC, Sentiyanger Imchen IAS to discuss matters relating to marketing of state products under the banner of ‘Naturally Nagaland’.
A DIPR report stated that the Chairman in his opening remark highlighted the concept of ‘Naturally Nagaland’ which is a marketing strategy to help the famers and entrepreneurs of the state to sell their produce outside the state through Nagaland Handloom and Handicraft Development Corporation, Emporiums in Kolkata and New Delhi.
After thorough deliberation it was decided to register the trade name ‘Naturally Nagaland’ under the competent authority to enable easy and free market access of the state products. The main focus of the meeting was to standardise the packaging of products and maintain uniformity in the pricing of different products under different departments and missions like DUDA, Honey Mission, Women development etc.
It was decided to form a committee on pricing of finished products and also to advertise for designing of Naturally Nagaland logo, which is to be printed on all the package of the products under the stated marketing banner. The main aim and objective is to assist the remote rural farmers to sell their produce with sustainable margin so as to encourage them for more productivity and better livelihood.
