Our Correspondent
Kohima | January 17
‘The Great Indian Travel’ team is currently in Nagaland as part of exploring and empowering India on wheels.
In Kohima, ‘The Great Indian Travel’ founder Kaustav Ghosh and co-founder Laxmi Sorte met various stakeholders including the Rotary Club, Kohima.
‘The Great Indian Travel’ is a 101 days road trip campaign to support small and micro businesses affected by COVID-19 in all Indian States and Union Territories; to explore India and its culture, traditions, customs, cuisines etc.
‘The Great Indian Travel’ aims to traverse 15,000 plus kms, covering all states of the country. It started on December 1, 2021 and will continue till March 11, 2022.
During the road trip, the team has been meeting likeminded people from various international organisations like Rotary Clubs, Rotaract Clubs, Inner Wheel Clubs, BNI chapters etc.
It aims to empower people from all backgrounds and establish a network for them to promote and grow their businesses with the help of #ISupportYourBusiness. The cause of the campaign is to support small businesses and make their brands and efforts recognized.
The campaign’s goal is to show such business owners pathways like better marketing strategies, listing platforms, online media exposure etc, to uplift their business and provide a platform where they can explore various business opportunities.
The team behind the campaign includes Kaustav Ghosh, Founder, Laxmi Sorte; Co- Founder, Aarya Nair, Public Relations and Marketing; Bhavik Deshmukh, Navigator; Anit Kaur Banga, Ideator, Research and Development; Ritanshu Sharma, Meeting Coordinator; Sawrab Samata, Website Developer; Tarun Mishra, Graphic Designer/ Maker; Shashi Mudgal, Strategist; Abhishek Walekar, Vehicle Branding; and Sheetal Sirsikar, Vehicle Branding.
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