DIMAPUR, FEBRUARY 14 (MExN): The N Kitovi Zhimomi led WC NNPGs cautioned all business establishments in Nagaland that “misuses religion for profit.” In a press release, the WC NNPGs informed of its decision to impose strict measures against business owners who “prominently display religious names, such as Hindu Hotel, Muslim Hotel, Christian Hotel, Buddhist Hotel and any other business establishments.” “This decision aims to address and discourage the commercialization of religious identities in the business sector. These actions also threaten community values and social unity,” the media cell of the Kitovi led WC NNPGs stated.
It called on these businesses including hotels and other establishments that incorporate religious names in their branding to remove these names from their signage and marketing materials within one week.
The Kitovi led WC NNPGs said that while Nagaland is recognized as an overwhelmingly Christian state, “the Naga people have successfully engaged with the broader world, embracing democratic principles that allow for the practice of various faiths within Nagaland without restrictions.”
“While individuals enjoy the freedom to practice their beliefs, it is imperative to refrain from exploiting religious identities for personal gain, as such actions can lead to disharmony and disunity within the community,” it stated.
It meanwhile expressed appreciation to those business establishments that engage in charitable activities or donation efforts that align with their faith practices to support the less fortunate and those in need. “Such endeavours contribute meaningfully to the welfare of the community and are highly valued. At the same time, it is important to note that any actions that contradict these principles may lead to serious repercussions,” it stated.
