Naga entrepreneurs encouraged to compete in world market

Capacity building training on ‘packaging for export of agri food, handloom and handicraft products of Nagaland,’ held at the Directorate of Industries & Commerce, Nagaland on February 18. (DIPR Photo)

Capacity building training on ‘packaging for export of agri food, handloom and handicraft products of Nagaland,’ held at the Directorate of Industries & Commerce, Nagaland on February 18. (DIPR Photo)

Kohima, February 18 (MExN): A one-day capacity building training on ‘packaging for export of agri food, handloom and handicraft products of Nagaland,’ under the aegis of Azadi Ka Amrit Mahotsav was held at the Directorate of Industries & Commerce, Nagaland on February 18. 

The training was organised by Indian Institute of Packaging (IIP), Kolkata Centre, and sponsored by Ministry of Commerce & Industry, Department of Commerce, Government of India, in association with Department of Industries & Commerce, Government of Nagaland, stated a DIPR report. 

The special guest, Tali Longchar, Director, MSME-DI, Dimapur encouraged the Naga entrepreneurs to compete in the world market, meeting the requirements of the world standards, and to fulfill this, entrepreneurs need to come up with innovative ideas to attract the customers and the market. Based on what is being manufactured, particularly in food processing, the quality and packaging of the products need to be taken care of carefully. 

He pointed out that Nagaland produces a lot of handloom products and every tribe has its distinct designs, but only one or two tribes have registered for Geographical Indication (GI) Tag. He called on for more people to get MSME registration, Trade registration, GI Tag, etc. Longchar also encouraged the participants to sincerely start up their businesses, to be competitive, and to focus on sustaining it, instead of giving up halfway. 

Guest of honour, K Hokishe Assumi, Director, Industries & Commerce hoped that the good turnout in the training will be an eye-opener and encouragement for the Naga entrepreneurs. He said that it is time Naga entrepreneurs take their businesses seriously and aim for sustenance, pointing out that in business, unless by dint of hard work and sincerity, there is no security. 

He advised the gathering to take the ideas and inspiration from the foreign products which are beautifully packaged and sold in the market, but without copying and imitating those completely. He pointed out the need to have our own logos and packaging ideas.

Delivering the welcome address, Dr Babu Rao Guduri, Joint Director & Head Training & Education Division, IIP, Mumbai, said that be it in the Agri, handloom or handicrafts sector, packaging plays a very important role and today, it is recognised by the product manufacturer, traders, retailers, and end-users as a very important component of a product. He stated that the main objective of the programme is to promote export packaging and provide manpower to the packaging industry. 

Briefing on the Indian Institute of Packaging (IIP), he mentioned that IIP is an autonomous and apex body for packaging in the country working under the Ministry of  Commerce & Industry, Government of India, with its main Headquarter located in Mumbai, and regional centres/institutes in Kolkata, Delhi, Hyderabad, Vishakapatnam, and Ahmedabad. World Packaging Organisation has ranked IIP as the second-best packaging institute in the world, after Michigan University, USA, he added. 

‘Basic concepts, principles and functions of packaging for export of Agri food, Handloom and Handicraft products of Nagaland’ and ‘CFB Transport Packaging of Agri food, Handloom and Handicraft products of Nagaland’ was presented by Dr Babu Rao Guduri, Joint Director & Head Training & Education Division, Indian Institute of Packaging, Mumbai; ‘Flexible packaging for export of Agri food, Handloom and Handicraft Products of Nagaland’ was presented by Puneet Agarwal, Director, M/s Manjushree Polypacks Pvt Ltd Guwahati, Assam; and ‘Live demonstration and screening of a video of packaging for export of Agri food, Handloom and Handicraft products of Nagaland’ was presented by Rishu Gautam, Assistant Director, Indian Institute of Packaging, Kolkata Centre. 

The programme was chaired by Rishu Gautam, Assistant Director, IIP, Kolkata Centre, who also delivered the vote of thanks. A total of 180 participants attended the programme.